A new book by prominent mortgage industry strategic trainer Ron Vaimberg was written with the intent to help mortgage loan originators build stronger referral relationships in a changing and challenging market, according to a press release.
“The Purchase Shift: Winning Great Agent Relationships with Authentic Connection and AI” is tailored toward originators struggling to gain traction in today’s hyper-competitive environment. With a focus on helping loan officers win more purchase business, the book combines proven sales strategies with powerful AI tools.
“The number one challenge I see for loan officers today is not a lack of effort, but a lack of results in standing out and winning,” Vaimberg said in the release. “My book shows them how to break through the noise — not by chasing leads or gimmicks, but by delivering the message agents want and need to hear from originators.”
Vaimberg says less than 5 percent of originators possess one key skill: standing out from the competition in an impactful way that builds strong, lasting relationships with real estate agents. Drawing on his 28 years of experience coaching top producers, Vaimberg delivers a step-by-step system for using authentic communication and targeted AI tools to build influence, open doors, and generate consistent purchase business — even in a tight market.
“AI is not replacing great salespeople,” Vaimberg said. “It’s a powerful tool that helps originators stand out, work more efficiently and communicate more consistently and effectively. When you combine AI with the right mindset and communication strategies, it gives you a tremendous edge.”
Several early readers have called the book a game-changer for the mortgage industry. The book is available for Kindle and in hardcover format.