Splitero, a fintech company offering debt-free home equity options for homeowners, announced that it has renewed and expanded its strategic partnership with the LA Kings, according to a press release.
The multi-year renewal agreement, brokered by AEG Global Partnerships, is meant to reinforces Splitero’s role as the exclusive home equity partner of the two-time Stanley Cup Champions.
Additionally, the enhanced relationship is intended to provide Splitero with new opportunities for fan engagement, impactful education, and brand integration at a time when demand for smarter home equity options is at an all-time high.
“Splitero represents the kind of partner we value—innovative, consumer-first, and deeply invested in making a difference,” LA Kings President Luc Robitaille said in the release. “Together, we’re offering fans more than entertainment, we’re delivering real value, and we’re excited to grow this partnership for seasons to come.”
With interest rates remaining high, inflation impacting everyday costs, and traditional credit tightening, many homeowners — especially in expensive markets like Los Angeles — are looking for alternative ways to access cash without sacrificing historically low mortgage rates locked in during prior economic cycles. This partnership comes at a pivotal time, offering thousands of Kings fans access to a powerful, underutilized financial tool: their own home equity.
With Splitero, fans are offered a differentiated alternative to traditional home equity loans or lines of credit. Through its innovative Home Equity Investments (HEIs), the company provides homeowners with a lump sum of cash in exchange for a portion of their home’s future value — without requiring monthly payments, interest, or income verification. Its proprietary Maturity Match model aligns the HEI term with the homeowner’s remaining mortgage timeline, offering unmatched flexibility to repurchase their equity share at any point within the term, penalty-free.