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Fraud is on the rise with consumer lending

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Banking
Friday, May 29, 2026

A new industry report from Celent, commissioned by Zest AI,  a company founded in 2009 providing services in financial technology with a mission to modernize lending and strengthen the financial system, recently revealed that fraud has moved from an operational cost to a direct contributor to credit losses, one that lenders are finding increasingly difficult to detect and combat on their own.

A survey of 115 U.S. financial institutions found that 93 percent of lenders say fraud contributes to their credit losses, and 82 percent report fraud losses increased in 2026 compared to the year prior. The findings point to an industry that is not just losing ground to fraud but doing so in ways that demand a fundamentally different response.

As to fraud exploiting the gaps between lenders, 61 percent of lenders identified synthetic identity fraud as the fastest-growing fraud type in 2026, alongside bust-out fraud (56 percent), and application stacking (55 percent).

What these fraud types have in common is that they are engineered to go undetected within the boundaries of a single institution. A fraudster applying for loans at multiple lenders at once is invisible to each of them individually. A carefully constructed synthetic identity clears standard checks.

“Fraud has evolved from a contained risk into a systemic threat that is cutting directly into lender profitability,” Craig Focardi, principal analyst at Celent, said in the analysis. “What makes this moment different is the nature of the fraud types that are driving losses. Synthetic identities, bust-out fraud, and application stacking are not opportunistic acts. They are organized, cross-institutional attacks, and no single lender has the full picture on their own. The industry needs a fundamentally different approach to detection and intelligence sharing if it wants to get ahead of this problem.”

Fighting a networked problem requires a networked response, while catching today’s fraud requires seeing beyond your own portfolio, and no lender can do that without the right data, models, and shared intelligence, according to Celent.

Seventy-five percent of lenders are increasing fraud technology spending this year, and 70 percent are adding staff to fight it, yet fewer than one-third currently use AI/ML fraud models, alternative data signals, or consortium-based intelligence.

Those are the tools built to catch what traditional controls are missing, and the report makes it clear that closing this gap is where the industry’s focus needs to go.

Broad support for data sharing, but low participation shows 73 percent of lenders agree that fraud data-sharing consortiums benefit the industry as a whole, yet only 34 percent currently participate in one – a gap that reveals belief in the model far outpaces adoption.

A large share of the market is waiting for the right option: Another 46 percent say they are interested or would participate if the right consortium existed, including 25 percent who would join a cross-lender fraud signal consortium today, and 21 percent who are still evaluating the benefits of fraud data sharing.

The tools lenders have are not keeping up: 64 percent of lenders say their fraud IT does not keep up with new fraud methods, signaling incremental investment in existing tools is not enough.

“These findings reflect a broader industry reality: the cost of fighting fraud is rising, and many institutions are struggling to keep pace with increasingly sophisticated attacks,” Zest AI CEO Mike de Vere said. “Fraudsters are operating across institutions, and lenders are largely still fighting back within the walls of their own portfolio. The answer for lenders is shared intelligence that makes cross-institutional fraud visible before it becomes a loss, and that is exactly where we are focused.”

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