HomeBinder, a home management platform that keeps homeowners connected with professionals in the housing industry, has released new features to enhance consumer engagement in digital home management.
The company works to support homeowners on their ownership path and creates opportunities for repeat and referral business for those lenders, home inspectors, insurance providers, home professionals, and real estate agents involved.
HomeBinder’s tool brings together multiple datapoints such as renovations, appliance upgrades, and the completion status of maintenance tasks, to estimate a home’s current value and appreciation. It also tracks purchase prices, current loan balance, loan term, interest rates, annual taxes, and hazard insurance to help homeowners track their home’s value and provide future buyers with deeper transparency into the history of the home.
“This latest update to the HomeBinder interface strengthens homeowner engagement with the platform, keeping users connected with their mortgage lenders and other authorized home professionals,” HomeBinder Chief Product Officer Guy Tassinari said in a release. “By offering unique new capabilities and targeted improvements to organizational workflows, HomeBinder continues to be a valuable, user-friendly resource homeowners will return to again and again, creating long-term referral and repeat business opportunities.”
The new updated platform introduces an evergreen “to do” list for homeowners, bringing important tasks driven by homeowner-specific binder data as well as the stage of homeownership to the homeowner’s attention. It also features enhanced navigation and workflows to improve the organization of tools like document storage, maintenance history, home improvement projects, appliance models, property details, and photos.