Optimal Blue has appointed Sara
Holtz to be the technology provider’s chief marketing officer with her more
than 20 years of experience, including a decade in the mortgage industry.
Holtz will drive unified
marketing and communications strategies to advance Optimal Blue’s business
priorities and further extend the company’s influence, according to a company
press release.
“As the only comprehensive
capital markets solution in the mortgage industry, Optimal Blue helps lenders
realize greater profitability and operational efficiency, which plays an
essential role in making the dream of homeownership attainable for the American
borrower,” Holtz said in the release. “It’s an honor to join Optimal Blue – a
company that’s been regarded for its innovation and expertise for decades. I am
energized by the opportunity to build on the company’s momentum to drive
meaningful transformation for Optimal Blue’s valued clients and the borrowers
they serve.”
Holtz joins Optimal Blue from
ICE Mortgage Technology, where she most recently served as vice president of
demand marketing and communications, where she led a dynamic team focused on
generating sales opportunities and engaging industry audiences. Holtz joined
ICE in 2020, when the company acquired Ellie Mae. She helped advance the
company’s corporate communications strategies, including both internal and
external brand narratives.
“Sara is a highly respected
professional and her unique blend of experience makes her the perfect addition
to Optimal Blue’s senior leadership team,” Optimal Blue interim CEO Scott Smith
said in the releasse. “She has a track record of proven leadership, and she
will play an integral role as we continue to expand our position as the leader
in mortgage secondary marketing technology.”