Lender Price, a mortgage technology company, and Blend, a cloud banking platform provider, have partnered to offer an “enhanced digital experience” for financial services firms and consumers.
Lender Price’s pricing engine is used by many top lenders as a core pillar of their digital transformation strategy, the companies stated. The integration of Blend with Lender Price’s FLEX pricing products via APIs provides custom pricing questions to help match consumers with the appropriate loan program and rate. It also delivers a simple and efficient user experience for originators, and further personalizes and streamlines consumer loan applications through Blend’s cloud banking platform.
“We are excited to partner with Blend,” Lender Price CEO and co-founder Dawar Alimi said. “Our integration provides our mutual clients a powerful user experience for consumers applying and loan originators using Blend’s platform.
“The mortgage industry is poised to transform drastically. Lender Price helps lenders get ready for disruption by providing them with the most innovative mortgage experience on the market. With our FLEX Mortgage Pricing APIs, lenders can provide originators and borrowers with a digital mortgage experience driven by easy-to-use, and customizable powerful mortgage pricing features.”
Lender Price assists technology partners to offer the best mortgage pricing experience to consumers and originators. The company offers rates and pricing at the beginning of the loan process and throughout the fulfillment journey to streamline the mortgage origination process and increase conversion rates.
“Consumers want a simple, personalized answer to a complex question in the mortgage origination process – ‘What are my options?’” Jeff Braddock, Blend business development manager, said. “Accurate, early pricing data enables mortgage bankers to focus on building trust and understanding the consumer’s needs and aspirations. Our ability to deliver an empowering experience to consumers and mortgage bankers alike was a key driver for our partnership with Lender Price.”
LHM Financial Corp., a mortgage lender in Scottsdale, Ariz., is one among many excited to launch the integration.
“LHM’s promise to the consumer is to provide exceptional mortgage services to the clients and communities we serve,” LHM President Chris Lagerblade said. “We feel that utilizing Lender Price integrated with Blend’s cloud banking platform will help us achieve our promise while improving borrower engagement for our consumer direct and retail channels.”