Informative Research, a technology platform that delivers data-driven solutions to the lending community, announced that Kelly Richards, head of sales support, has been named a winner of the MPA Elite Women 2024 by Mortgage Professional America (MPA).
The MPA Elite Women 2024 list is comprised of 50 outstanding women who have made their mark in the industry. The awards recognize exceptional female leaders who have demonstrated excellence and contributed to the mortgage industry.
Richards’ selection highlights her noteworthy achievements, forward-thinking initiatives and unwavering dedication. With over 30 years of experience, Richards has played a role in driving impactful programs and fostering positive change within Informative Research and the broader industry. Her focus on creating and executing successful client partnerships through engagement strategies, process reviews and workflow efficiencies has set a new standard for excellence in sales support.
“Kelly’s dedication to enhancing client experiences and her leadership in driving creative solutions make her a deserving recipient of the MPA Elite Women 2024 award,” Informative Research President Sean Buckner said. “Kelly’s commitment to customer success coupled with her passion for high performance within her entire team exemplifies the qualities of a true industry leader. We are proud to have Kelly on our team and celebrate her remarkable achievements.”
As head of sales support, Richards has led proactive client outreach efforts to enhance the client onboarding process and has led the account management team to ensure the highest levels of support and service. Her previous account management experience gave her a deep understanding of customer experience, enabling her to develop key process improvements that enhance client workflows.