Black Knight, Inc.’s Surefire, the company’s customer relationship management and marketing automation software, has been integrated with its Empower loan origination system (LOS).
The company said the integration will offer greater support for mortgage lenders to power retail, whole, and direct-to-consumer channels through the loan application process.
“By tightly integrating Surefire with the most current version of Empower, Black Knight is able to offer lights-out support that engages the borrower throughout the loan application process in a more enriching, automated approach,” Black Knight Origination Technologies President Rich Gagliano said. “Lenders can choose how much influence on the communication path they want, taking full advantage of Surefire’s marketing capabilities to create a stronger connection with borrowers that goes beyond the application life cycle.”
Surefire works with Empower version 9.2 to drive lead management, application nurturing, and customer-for-life experiences based on the lenders’ pre-defined configurations. Black Knight stated data is automatically shared with Surefire as it goes though the LOS. It also enables other transaction participants such as real estate agents, loan officer assistants, and title insurance agents to communicate status and share updates.
In addition to providing borrower education through videos and content connected to the process as well as providing reminders for to keep borrowers involved, Surefire also gives lenders access to curated marketing campaigns to drive growth and create sales opportunities.