The Federal Trade Commission (FTC) will host a virtual workshop on Oct. 29 from 1 p.m. to 3:45 p.m. focusing on truth-in-advertising law, social media marketing, data security, business-to-business fraud, and other topics geared toward business owners, advertising professionals, and attorneys.
Though streamed online, the workshop entitled “Green Lights and Red Flags,” will be in Cleveland, and is sponsored by the FTC, the Office of the Ohio Attorney General, Better Business Bureau Serving Greater Cleveland, and the Cuyahoga County Department of Consumer Affairs.
Topics from the agenda include a discussion on how the FTC is protecting small businesses from business-to-business fraud and how owners can protect themselves; an introductory session on truth-in-advertising laws; a moderated conversation about regarding social media and email marketing, consumer reviews, and other online topics; and a moderated session on cybersecurity basics that will discuss tips on responding to cyberattacks.
Andrew Smith, director of the FTC’s Bureau of Consumer Protection, will be speaking at the business-to-business fraud panel. Other speakers will include Rebecca Schlag, senior assistant attorney general of the Consumer Protection Section at the Office of the Ohio Attorney General; Lesley Fair, attorney at the FTC Bureau of Consumer Protection; Sue McConnell, president and chief executive office of Better Business Bureau of Greater Cleveland; and Bryan Smith, assistant special agent in charge at the Federal Bureau of Investigation, Cleveland
The workshop is a continuation of a series the FTC has held over the years with regional partners in multiple cities. Though free to attend, space is limited and based on a first come, first served basis. Click here to see the agenda, a full list of event speakers, or register.