Calyx Software, which specializes in loan origination technology, recently revealed a new brand identity, website and enhanced service options for customers. The company wide visual transformation was designed to embody its mission and unify behind a single brand: Calyx.
“These exciting updates more closely align with the characteristics our customers associate with the Calyx name: easy-to-use, accessible, reliable and customer-focused,” Calyx Executive Vice President of Business Development Bob Dougherty said in a press release. “Our new branding is designed to convey our historical success while simultaneously fully representing our key differentiators.”
The new logo is a nod to the Calyx name and intended to symbolize the company’s commitment to its customers’ growth, the release states. Calyx been serving financial institutions for three decades with its Point software and, in recent years, has focused on enhancing its product suite to better serve the full spectrum of mortgage lenders with its cloud-based loan origination system Path and its point-of-sale solution Zip. These products and others in development will adopt the parent company’s logo with their own name and designated color palette.
In addition to the aesthetic changes, Calyx also introduced a new customer portal.
“We are deeply committed to customer service and providing free training options for our customers,” Dougherty said. “Our new online tool is an on-demand centralized portal where our customers can access training tools, register for webinars, download product resources and more.”