Fidelity Investments has launched Safir, a regulatory technology business.
The new offering provides human augmentation tools to help financial institutions facilitate the creation, review, and approval of public communications to mitigate brand, reputational, and regulatory risk.
Safir uses proprietary natural language processing models trained on compliance-reviewed data records to offer two solutions, SafirReview and SafirScan. These two products foster collaboration between marketing and compliance teams to create compliant communications faster.
“Ensuring that marketing materials are compliant with various regulatory rules requires multiple touchpoints inside and outside an organization, including content creation, compliance feedback, revisions, email, and workflow hand-offs,” Fidelity Labs Managing Director of Saifr Vall Herard said. “As a result, the process can be inefficient and create the opportunity for friction and risk.
“Saifr’s AI solutions create a human-machine partnership that streamlines the compliance process from content creation through the regulatory filing process. By minimizing friction throughout this process, Saifr frees up time for content creators, marketers, copy editors, legal, and compliance specialists to focus on the value-added details.”
SafirReview and SafirScan are powered by multiple models that capture the subtleties of language to uncover potential risks, flagging non-compliant language and images in both written content and videos before the first round of review by compliance professionals.
“Saifr harnesses the massive amount of compliance data at its disposal and the power of deep learning models to augment the work of content creators and compliance professionals,” Mona Vernon, head of Fidelity Labs, said. “Saifr’s solutions streamline the compliance review process all in one platform to support efficient collaboration between marketing, legal, compliance and external consultants.”