Lender Price, a provider of mortgage loan pricing and origination technology, recently added American Financial Resources Inc. (AFR) loan products to the company’s pricing engine library. AFR is a national residential lender that supports correspondent and brokered relationships, and the partnership with Lender Price expands their ability to engage with mortgage originators, according to a press release making the announcement.
The Lender Price Product Pricing and Eligibility (PPE) engine generates extremely rapid and accurate decisions of loan eligibility and pricing for a wide array of use cases, the release states. The marketplace version of the Lender Price PPE is designed to provide mortgage brokers a convenient method for comparing pricing between multiple wholesale lenders.
Lender Price partnered with the National Association of Mortgage Brokers (NAMB) to provide the Marketplace PPE to all NAMB members at no cost. By combining Lender Price technology and the more than 6,000 members of NAMB, the company sought to provide wholesale lenders, such as AFR, access to a highly-coveted group of mortgage professionals, according to the release.
“We want our brokers to have easy access to our products, wherever they choose to be,” AFR COO Bill Packer said in the release. “We have a number of unique products that help brokers tap into new markets and expand their client portfolio. The Lender Price Marketplace engine gives us an opportunity to work more closely with NAMB members and drive more awareness to who we are and why we’re different."
The partnership with AFR expands the number of participating Marketplace PPE lenders to 19, creating more opportunities for both lenders and mortgage brokers.
“We’re proud to have AFR join the Marketplace PPE,” Lender Price founder and CEO Dawar Alimi said. “The growth in lender participation and overall broker usage clearly demonstrates the value that our Marketplace PPE brings to the wholesale community. We look forward to working with AFR.”