ICBA Bancard, the payments
subsidiary of the Independent Community Bankers of America (ICBA), recently announced
its decision to rebrand as ICBA Payments. The name change is intended to
reflect its expanded offerings beyond card services and a broader focus on the
larger payments ecosystem, according to an ICBA press release.
ICBA Payments’ subsidiary and
credit card bank, TCM Bank, N. A., is also part of the rebranding. The company launched
a new logo created to align with the bank’s continued investments and
improvements in technology to support its agent banks.
“As we evolved from a
card-focused company to embrace a wide spectrum of payments offerings, changing
our name to reflect this expansive growth and differentiation allows us to step
forward with our innovative vision,” ICBA Payments President and CEO Tina
Giorgio said in the release. “ICBA Payments is more than a name change; it's
symbolic of our commitment to deliver outsized value for the benefit of
community banks and the customers they serve.”
The ICBA Payments rebrand is
intended as an opportunity to reinforce the organization’s commitment to
helping community banks navigate and capitalize on payments developments as the
industry evolves, the release states. ICBA Payments offers:
·
Insights and support through data-driven
consultations to help community banks enrich their payments offerings and
manage risk.
·
Payments education and thought leadership to
help community banks formulate and execute their payments strategies and
maximize portfolio potential.
·
Industry representation to expand the community
bank sphere of influence in the development, enhancement, and implementation of
payments products and services.
“ICBA has always recognized the
importance of flexibility and choice when it comes to serving customers’
diverse payment needs,” Giorgio said in the release. “ICBA Payments will
continue to help power the potential of ICBA members through payments-related
innovation and education to help community banks stand out and thrive in
today’s multifaceted payments ecosystem.”
The ICBA Payments and TCM Bank
rebrand follow ICBA’s rebrand earlier this month, which represents the
continued differentiation, evolution, and strength of ICBA and community
banking, according to the release.