Doubling the number of political commercials it has produced this year through partnerships with state trade groups, the American Bankers Association (ABA) recently revealed six new ads urging consumers in four states to tell their congressional representatives to support pro-growth economic policies.
The commercials highlight legislative issues supported by the banking industry because of their potential to help them better serve their communities and support the nation’s economy as a whole. They were developed through partnerships with the Florida Bankers Association, the Kentucky Bankers Association, the Nevada Bankers Association and the Texas Bankers Association, and continue to back both Republican and Democratic candidates in races.
“Our new advertising initiative marks the next major step forward for ABA’s political engagement,” ABA President and CEO Rob Nichols said in a statement. “These ads draw attention to legislative issues that are critical to banks and the customers they serve across the country. They will help ensure that key lawmakers hear their voice.”
The ads urge constituents to contact the following lawmakers: Reps. Andy Barr (R-Ky.); Carlos Curbelo (R-Fla.); Vicente Gonzàlez (D-Texas); Will Hurd (R-Texas) and Stephanie Murphy (D-Fla.); and Sen. Dean Heller (R-Nev.).
ABA released its first political endorsement ads in April when it partnered with state trade associations in Montana and North Carolina to produce commercials supporting re-election campaigns for Sen. Jon Tester (D-Mont.) and Rep. Ted Budd (R-N.C.).