Navy Federal Credit Union has been named the most reputable company in financial services by Reputation Institute’s 2019 US RepTrak 100. In its 12th year, the study measures the public perception of companies throughout the country using seven key elements of reputation to evaluate companies: products/services; workplace; citizenship; performance; innovation; governance; and leadership.
Navy Federal posted high scores in all seven elements of its reputation, according to a press release. In addition to owning the top spot in financial services, Navy Federal is listed as having the 11th best reputation across all 2,200 companies included in the study.
“Our credit union's reputation is built on 85 years of serving the military and their families,” Pam Piligian, senior vice president of marketing and communications at Navy Federal, said in the release. “That means helping our members reach their goals. It means being an active member in our communities. It means taking care of our employees and business partners. This recognition is evidence of our commitment in those areas.”
“Navy Federal shines as a leader in reputation management,” Stephen Hahn-Griffiths, chief reputation officer at Reputation Institute, said. “Companies across all industries, in particular financial services, should take note. The sky is the limit when you’re doing the right thing by your customers, communities and stakeholders.”
Navy Federal is continuously recognized for its reputation as a leader by various organizations. Most recently, FORTUNE ranked the credit union 29th overall in its “100 Best Companies to Work For” in 2019. In 2018, Javelin Strategy & Research gave Navy Federal top honors in its 2018 Trust in Banking Awards and Forrester Research named the credit union as the top “Best-in-Class” Brand in Customer Experience. For more information about Navy Federal’s awards and recognition, visit our newsroom.