LD Holdings Group, LLC, parent company of loanDepot, has appointed Chris Heller as CEO of mello Home business, its new digital business designed to combine home-buying, financing and improvement services into a single consumer experience.
“A one-stop-shop for buying, financing, and improving homes is finally here thanks to loanDepot and mello Home,” Heller said in a press release. “Together, we enable people to get home purchase or improvement loans any time from any device, then connect with verified local real estate agents and contractors to finish the job fast.”
Heller served as president and CEO of Keller Williams Worldwide from 2010-2017. During that time, the firm grew into the world’s largest residential real estate brokerage by agent count, homes sold and sales volume with more than 930 offices and 177,000 agents, according to the release.
Heller and loanDepot Founder and CEO Anthony Hsieh both have 30 years of real estate and lending experience. They share the vision that there is value in providing a one-stop-shop for housing with expert loan consultants, real estate agents and contractors licensed in 50 states, and large-scale custom technology to link them all together with customers.
“It’s simple: serve customers with the best people and technology,” Hsieh said. “That’s how loanDepot became the fifth largest U.S. lender in just eight years. Now with mello Home, we’ve hired the nation’s top real estate CEO and continue growing our 450+ technology team every week to give our customers one place to manage the business of their home.”