A rebranding effort is underway at NAMB, intended to emphasize the diverse member base of the association, which represents the interests of individual mortgage loan originators, as well as small to mid-size mortgage businesses, including bankers, brokers and correspondent lenders.
The organization said in a press release that the rebrand comes with a new logo and a new marketing campaign.
NAMB’s new logo incorporates a graphic of a house divided into five segments, meant to represent the five regions of the country that align with NAMB’s bylaws and member representation. The goal of its marketing campaign is to reinforce the organization’s emphasis on each member’s individuality, in terms of business model and focus.
“A lot of people don’t realize that NAMB is not limited to brokers,” NAMB President Fred Kreger said in a press release. “NAMB is an association for all state licensed and registered mortgage loan originators—as well as the small to midsize businesses that originate mortgages. This rebranding reflects the diversity of our member base.”
NAMB was established in 1973 and later changed its name from the National Association of Mortgage Brokers to the National Association of Mortgage Professionals. The latest rebrand shortens its official name to simply NAMB.
The release notes that NAMB is the largest mortgage-related individual member-based organization in the country.