Lower recently appointed former Redfin-executive Adam Wiener to be its new president. Wiener will be tasked with leading Lower’s technology, marketing, data science, and direct-to-consumer sales organizations, according to a press release. Lower is a multi-channel, digital home finance company, backed by Accel, SoFi, and Veritex Bank.
Wiener will focus on growing Lower’s brand, both online and offline, and oversee the development of LowerOS, Lower’s proprietary technology to dramatically improve the lending experience for borrowers and loan officers, the company said.
During his 16 years working at Redfin, he led the company’s marketing and growth initiatives, generating over $100 billion in real estate transactions. He also founded and ran their mortgage and title businesses and culminated his career there as the president of real estate services, leading a nationwide sales organization with over 3,000 real estate agents and sales support professionals.
“There are few executives in our industry that have successfully leveraged both technology and the human touch to build a game-changing company, and Adam is one,” Lower CEO and Co-Founder Dan Snyder said in the release. “What he did at Redfin is nothing short of amazing, and we are excited for him to work with our already talented team to make Lower the best platform for consumers and the loan officers they work with.”
“Joining the team at Lower was a no-brainer,” Wiener said. “The company’s impressive growth over the last 12 months when the overall mortgage market has been in a funk speaks volumes about the strength of Lower’s business. Lower’s investment in cutting-edge technology with its commitment to world-class customer service positions it for explosive growth in the years to come. I am thrilled to work with Lower’s leading mortgage voices to accelerate that growth.”
Lower is the 28th largest lender in the country, and operates an online consumer-direct channel, offline retail channel, and third-party origination platform servicing mortgage brokers and other fintech platforms who supplement their core offerings with Lower’s mortgage-origination capabilities.