TD Bank has leveraged Roostify’s DecisionBuilder lead tool to launch a customer-oriented digital mortgage offering, combining lending technology with a human-centric approach, according to a press release.
The new offering is intended to help TD Bank customers get an accelerated, low-stress mortgage experience, providing them tools to help them in finding a loan that fits their needs and budget. It is designed to allow consumers to explore which loan products they qualify for, right from a simple-to-use web page, from which they can then apply for their chosen loan in minutes.
The offering is designed to provide a streamlined, all-digital process for moving a consumer’s loan through closing, the release states. With access to TD Bank’s expert loan team, homebuyers can obtain expert guidance as they navigate potentially one of the most significant transactions of their lives.
“Today we’re seeing consumers adopt digital offerings across all sectors. From filing taxes to managing investments to buying a car – consumers are doing these things completely autonomously and entirely online,” TD Bank’s Head of Mortgage Banking Rick Bechtel said in the release.
“When it comes to a mortgage, it's critical for prospective buyers to leverage both the digital and the human element,” he continued. “The digital aspect provides ease of use, while the human aspect provides expertise, and ultimately, peace-of-mind. By leveraging Roostify for TD's Digital Mortgage, we're able to provide borrowers with online capabilities in addition to face-to-face guidance and support. This is the game changer for today's buyers – digital when they want to handle it on their own, and human when they need the help.”
In addition to the improved online experience, the new solution includes enhanced tools designed to help TD loan officers connect with potential buyers. Using Roostify’s recently-announced integration with their customer relationship management application, TD Bank’s loan officers easily can manage their leads, freeing up more time to assist prospective buyers, the release states. Once a lead becomes an applicant, a bi-directional integration with TD Bank’s loan origination system allows loan officers to track the status of the mortgage loan, who the participants are and any outstanding requirements to move forward. These developments are designed to help customers close on time.
“The new TD Bank Digital Mortgage improves the lending process for both consumers buying a home, and loan officers managing their clients,” Roostify CEO and co-founder Rajesh Bhat said. “Since the experience is built on Roostify’s API-based platform, it provides the flexibility to meet TD Bank’s business needs right now and in the future.”