In an effort to help lenders better serve Spanish-speaking borrowers, SimpleNexus has launched Nexus Bilingual. The new product makes the loan process easier for prospective homebuyers who prefer to communicate in Spanish by gathering initial loan information in Spanish.
“At SimpleNexus, we believe the homeownership dream should be more accessible to everyone,” SimpleNexus Founder Matt Hansen said in a release. “Nexus Bilingual has been a high-priority project of our newly formed skunkworks team and is based on direct market input.
“It’s been personally satisfying to lead the development of a feature that now enables our lender partners to overcome language barriers, increase user confidence and connect with Spanish-speaking borrowers as they embark on the homeownership journey.”
More than 470,000 Hispanics became homeowners in 2019, making language barriers a challenge for lenders looking to serve the country’s expanding Hispanic market. Nexus Bilingual makes kickstarting the loan process more accessible to prospective homebuyers by providing a Spanish-language purchase or refinance loan inquiry form option. The product can be used on a desktop or mobile device.
Once the inquiry is submitted, the borrower then is informed a member of the lender’s Spanish-speaking staff will reach out to help them complete the process in English and educated them on steps going forward.