HomeBinder, a centralized home management platform keeping homeowners connected with mortgage lenders, home inspectors, Realtors, and other authorized professionals, announced a strategic partnership with Own Up, a technology service empowering borrowers to make smarter home financing decisions by providing customized data, personalized advice, and a hassle-free mortgage shopping and comparison service.
“In an increasingly competitive market, lenders are seeking meaningful ways to differentiate themselves and remain top of mind with their clients,” Own Up Senior Vice President and Director of Lender Relations Matthew Wildman said in a release. “Compelling rates and fast cycle times are not enough; it takes a memorable borrower experience to keep today’s clients engaged, and delivering that experience is at the heart of what Own Up and HomeBinder do.”
The two will be working together to provide a customizable and personalized experience for homeowners who received HomeBinder from a non-mortgage industry business such as a home inspector or insurance agent. This will strengthen homeowners’ relationships with lenders, real estate agents, and home professionals before, during, and after transactions.
Both organizations are alumni of the Techstars Boston Accelerator, a program to help Boston-based startups connect with entrepreneurs, experts, mentors, alumni, investors, community leaders, and corporations. The founders of HomeBinder and Own Up believe mortgage, real estate, and home professionals should empower borrowers with transparency and access to educational information to support each stage of homeownership, the release stated.
“HomeBinder is excited to partner with a member of the Techstars family to enable mortgage lenders that already work with Own Up to enhance their borrower experience after the loan closes and ultimately build a ‘client for life’ experience with their borrowers,” HomeBinder Chief Strategy Officer Pete Paglia said.