Sales Boomerang, an automated borrower intelligence and retention system, has joined the American Credit Union Mortgage Association (ACUMA) as an affiliated member.
“We’re proud to be an affiliate member of ACUMA and eager to help credit unions improve mortgage lending services to their members,” Sales Boomerang CEO Alex Kutsishin said in a release. “Bringing relevant loan options to members’ attention at the most opportune time helps credit unions deliver on their mission. We’re looking forward to helping CUs [credit unions] focus on what matters most: their members.”
As an ACUMA member, Sales Boomerang will provide tools for credit unions looking to improve member retention, increase member utilization of mortgage and home-equity loan programs, and strengthen referral relationships with real estate agents. These tools alert credit unions to their members’ activity at the most advantageous times, such was when the member’s credit activity indicates they may be mortgage shopping.
Credit unions using Sales Boomerang, according to the company, improve their member retention by 11.66 percent and see a 20 percent to 40 percent lift to loan volume, on average.
“Our organization serves as a resource to thousands of credit union professionals and their primary suppliers to network, share knowledge, build relationships and grow market share,” ACUMA President Tracy Ashfield said. “We’re pleased to present an additional resource to our members and extend Sales Boomerang a warm welcome.”